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Almudena Carrera

Over 30 years of experience developing projects in design, identity and digital environments.

A trajectory combining advertising, design and computer science, approaching visual and digital projects from both a conceptual and technical perspective.

• Degree in Communication, Advertising and PR

• Master’s degree in Graphic Design

• Master’s degree in Communications and Network Administration

• Specialist in administrative management programming

© acarrera
Fields

Advertising, graphic and digital design, identity, UX/UI, systemic design, integrated digital accessibility, strategic consultancy and ethical responsibility, knowledge transfer and technical training.

Tools and technologies

PHP, JavaScript, SQL, CMS (WordPress), information architecture, digital accessibility (WCAG standards), design systems, prototyping, visual editing and production.

Profile

• Founder of acarrera | Design Direction, Strategy and Applied Technology

I understand my work from a clear conviction: I am interested in design that creates real value and improves people’s lives. From this perspective, I lead and execute design and communication projects with international reach in Spain, Italy, France, Switzerland and Mexico.

At acarrera, I design and build solutions where information architecture, accessibility and digital ethics are the core of every system. I use visual language to explain complex concepts, developing resources and visual storytelling that imbue content with meaning. I bring my trajectory to audit, organize and enhance existing projects, using design as a diagnostic tool to transform complexity into functional and ethical solutions.

With more than 30 years of experience — including my stage as co-founder of oncediez — my current approach prioritizes usefulness and clarity, putting graphic design and application development at the service of durable projects with purpose.

• Teklab | Research, Technology and Real Contexts

Through my lab Teklab, I design and develop accessible applications, resources and workshops for real contexts of learning, care and participation. It is the space where I explore how technology can become more human, connecting interaction design with urgent social needs.

Experience

2026 – Present | acarrera

Founder. Design direction, strategy and development of custom digital applications and systems. Specialized in native accessibility and information architecture with a gender perspective.

2019 – Present | La Textilería | Sustainable Fashion Collective

Co-founder. Strategic management and design focused on social and environmental awareness.

2008 – 2026 | oncediez Central de Diseño, s.l.

Co-founder. Technology, Communication, and Business Development Direction. I led the strategic vision and growth of the agency, acting as the bridge between organizational needs and the execution of complex projects, ensuring accessibility and technical robustness.

2005 – 2008 | Ei2 Agency (Imagen Global)

Art Direction. Coordination of creative teams and designers, linking communication between sales, production and creation.

2003 – 2005 | Independent Consultancy (Freelance)

Graphic Image Design and Production. Corporate identity, marketing campaigns and web project design with support in HTML and JavaScript.

2002 – 2003 | Tolowa & Ingalik Agency

Graphic Designer. Account management and visual development for various clients.

2001 | La Vaguada Cultural Center

Teaching. Technical training delivering courses in computing, graphic design and web design.

1999 – 2001 | Selfos Gestión

Graphic Designer and Webmaster. Full development of the company’s corporate identity and web presence.

1999 | Alcatel – FYCSA

Technical Design. Development of specialized technical documentation in data communications and network environments.

1998 – 1999 | Hardware & Design (Engineering)

Marketing Manager. Market strategy, product campaigns and press relations.

1996 – 1997 | InfoGLOBAL (Telecommunications)

Design and Communication Lead. Creation of the company’s visual and communication structure.

1992 – 1993 | Sistema 4B

Organization Department. Analysis of process rationalization and database design.